RESUME

EDUCATION

• Austin Peay State University
  1997 – 1998 | B.A in Studio Art; Minor in Marketing
• University of Tennessee – Knoxville
  1993 – 1997

SKILLS

Strong skills in Photoshop, Lightroom, WordPress, Hubspot, Email Marketing, Photography, HTML, Microsoft Office Suite

EXPERIENCE

Odyssey Behavioral Healthcare

June 2024 – present
Vice President of Marketing & Communications

• Stay on top of industry trends and innovations, researching and identifying opportunities to integrate AI and emerging technologies into our digital marketing strategy
• Lead, mentor, and develop a high-performing marketing team, encouraging collaboration, creativity, and a culture of continuous improvement and empowerment
• Collaborate cross-functionally with executive leadership, sales, and admissions to align campaigns with business goals and drive revenue growth
• Develop and implement integrated digital marketing strategies — encompassing SEO, PPC, social media, email, and Google My Business — to maximize qualified lead growth, ROI, and brand visibility
• Manage relationships with agencies, vendors, and strategic partners, overseeing contracts and optimizing resources for efficiency and cost-effectiveness
• Provide creative direction for photo, video, editorial, and collateral production to maintain brand consistency, boost SEO, and enhance engagement across platforms

Meadows Behavioral Healthcare

January 2023 – June 2024
Vice President of Marketing

• Develop and execute integrated digital marketing strategies (SEO, PPC, social media, email, Google My Business) to drive qualified lead growth, maximize ROI, and raise brand awareness
• Lead, mentor, and manage a high-performing marketing team, fostering collaboration, creativity, and continuous improvement
• Collaborate cross-functionally with executive leadership, sales, and admissions to align initiatives with organizational goals and drive revenue growth
• Manage relationships with agencies, vendors, and strategic partners, negotiating contracts and optimizing resources for efficiency and cost-effectiveness
• Utilize data and performance metrics (HubSpot, Google Analytics, call tracking) to track conversions, measure return on investment, and guide data-informed decisions

July 2020 – January 2023
Vice President of Digital Marketing

• Promoted to oversee all digital marketing team efforts. This includes all previous digital marketing responsibilities with the addition of paid search advertising, optimizing spend, and generating quality calls that support the company’s mission and growth opportunities.
• Support and collaborate with alumni, admissions, and business development through branding, collateral, and digital assets that assist in their team’s efforts and goals
• Creatively brainstorm and develop marketing strategies and assets that help company initiatives and messaging
• Communicate with leadership and board members on department efforts, identify areas of opportunity, and report analytics
• Maintain monthly budgets and departmental processes to ensure work productivity, efficiency, and growth

March 2019 – July 2020
Director of Digital Marketing

• Lead and assist the digital marketing team in the creating, growing, and managing of company facility digital assets including website design, SEO, video, social media, podcasts, local search, and editorial content
• Successfully update website redesigns promptly through internal and external resources, optimize landing pages for better user experience, identify growth opportunities, and monitor website analytics and call volume
• Responsible for organizing, shooting, and editing facility photography and staff headshots
• Liaison with design agency, provide direction of projects, monitor timelines, and oversee budget responsibilities

Foundations Recovery Network

March 2018 – December 2019
Director of Marketing

• Provide effective leadership to 40+ team members that instill ethical and professional marketing strategies that reflect the company’s vision, purpose, and services. Collaborate closely with Business Development, sales, and operational teams to improve the admissions process. Create a culture that encourages creativity, empowerment, and positivity.
• Liaison for all advertising efforts through multiple media, including television, radio, and online publications. Team responsible for the building and maintenance of facility websites and content, growing social media presence, maintaining paid search campaigns, supporting alumni and grassroots efforts, managing public relations, and providing leading-edge industry educational events through conferences and webinars.
• Maintain monthly budgets and departmental processes to ensure work productivity, efficiency, and growth

June 2008 – March 2019
Creative Marketing and Web Director

• Ten-year history of successfully creating, growing, managing, and leading nearly 30 team members that effectively market company facilities, services, and campaigns in this highly competitive space of healthcare
• Team responsible for the building, maintenance, and promotion of 150+ web properties while using the latest search engine optimization (SEO) techniques, producing compelling content, and implementing leading-edge Web design (both mobile and desktop) within specific deadlines and budgets
• Oversee the design and production of all branding concepts, print, and online marketing, including email campaigns, logos, print ads, brochures, and other promotional collateral

PassAlong Networks

2006 – 2008
Product Manager

• Managed a team of developers for StoreBlocks.com, a product that offers digital music store solutions for small businesses through an online store building tool as well as for large corporations seeking digital music downloads built into their existing online infrastructure through the use of web services. Clients included Transworld (FYE), Dish Networks and MediaTree.
• Created specification documents and UIs for the implementation of Storeblocks.com as well as site updates and enhancements.
• Designed unique music store templates for customers, templates for the store building wizard, monthly E-newsletters and any graphic needs on affiliate websites.
• Participated in industry tradeshows.
• Responsible for metrics reporting including bug tracking, team communication and organization of product features and priorities.

2003 – 2006
Creative Lead

Christianbook Distributors (Musicforce.com)

2001 – 2003
Webmaster

Gaylord Digital (MusicCountry.com and Indieforce.com)

2000 – 2001
Webmaster