With 15 years in a leadership role and 18 years of experience in creative professions, Carter provides a wide range of knowledge and expertise in the fields of design and online media.
"For me, leading a department doesn’t mean that I’m only overseeing, managing and problem-solving. Although that’s definitely part of the job, I take a hands-on approach and am actively involved in brainstorming, creating and delivering, too.”
March 2018 - December 2018 | Foundations Recovery Network
Provide effective leadership to 40+ team members that instills ethical and professional marketing strategies that reflect the company’s vision, purpose and services. Collaborate closely with Business Development, sales, and operational teams to improve admissions process. Create a culture that encourages creativity, empowerment and positivity.
Liaison for all advertising efforts through multiple media, including television, radio and online publications. Team responsible in the building and maintenance of facility websites and content, grow social media presence, maintain paid search campaigns, support alumni and grassroots efforts, manage public relations, and to provide leading-edge industry educational events through conferences and webinars.
Maintain monthly budgets and departmental processes to ensure work productivity, efficiency and growth.
Creative Marketing and Web Director
June 2008 - March 2018 | Foundations Recovery Network
Ten year history of successfully creating, growing, managing and leading nearly 30 team members that effectively market company facilities, services and campaigns in this highly competitive space of healthcare.
Team responsible in the building, maintenance and promotion of 150+ web properties while using the latest search engine optimization (SEO) techniques, producing compelling content and implementing leading-edge Web design (both mobile and desktop) within specific deadlines and budgets.
Oversee the design and production of all branding concepts, print and online marketing, including email campaigns, logos, print ads, brochures and other promotional collateral.
2006 - 2008 | PassAlong Networks
Managed a team of developers for StoreBlocks.com, a product that offers digital music store solutions for small businesses through an online store building tool as well as for large corporations seeking digital music downloads built into their existing online infrastructure through the use of web services. Clients included Transworld (FYE), Dish Networks and MediaTree.
Created specification documents and UIs for the implementation of Storeblocks.com as well as site updates and enhancements.
Designed unique music store templates for customers, templates for the store building wizard, monthly E-newsletters and any graphic needs on affiliate websites.
Participated in industry tradeshows.
Responsible for metrics reporting including bug tracking, team communication and organization of product features and priorities.