RESUME

Cherie Pilliod Carter

Cherie Carter
VP of Marketing & Communications, Odyssey Behavioral Healthcare

I’m a VP of Marketing & Communications with extensive experience in behavioral healthcare dating back to 2008. I develop and lead digital marketing strategies—including SEO, paid search, social media, and web design—that drive admissions and increase awareness of specialized mental health services. I combine strategic leadership with hands-on creativity, using photography and video to tell compelling stories. I’m passionate about mentoring my team, fostering collaboration, and maintaining a positive, creative work environment. Additionally, I manage vendors, track performance, and make data-driven decisions, all while staying committed to helping people access the care they need.

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EDUCATION

  • Austin Peay State University
    1997 – 1998 | B.A in Studio Art; Minor in Marketing
  • University of Tennessee – Knoxville
    1993 – 1997

SKILLS

Team Leadership, Budget Management, Task Management, Performance Marketing, Strategic Planning, Social Media, Data Analytics, Brand Management, Photoshop, Lightroom, WordPress, Photography, Microsoft Office Suite, Call Tracking