Cherie Pilliod Carter

Cherie Carter
VP of Marketing, Meadows Behavioral Healthcare

I have over 24 years of experience in corporate marketing, with a strong background in leading, managing, and overseeing SEO, print and web design, paid search, social media, video, editorial content, and podcasts while maintaining and reporting on budgets and marketing performance.

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  • Austin Peay State University
    1997 – 1998 | B.A in Studio Art; Minor in Marketing
  • University of Tennessee – Knoxville
    1993 – 1997


Strong skills in Photoshop, Lightroom, WordPress, Hubspot, Email Marketing, Photography, HTML, Microsoft Office Suite


Meadows Behavioral Healthcare (2019 – Present)

January 2023 – Present
Vice President of Marketing

  • Strategy and Implementation:
    • Develop and execute a comprehensive marketing strategy aligned with the organization’s goals and objectives.
    • Identify target audiences and define key marketing tactics to engage and convert customers
    • Stay updated on industry trends, branding, and emerging marketing technologies to maintain a competitive edge
  • Leadership:
    • Build, manage, and coach a high-performing marketing team
    • Set clear performance goals, measure team performance, and provide regular feedback to drive results
    • Work closely with departments to align sales, alumni, admissions, and marketing strategies
    • Serve as liaison with vendors, marketing partners, and agencies
  • Marketing Production:
    • Oversee the planning, execution, and optimization of advertising campaigns across various channels, such as search engines, directories, Google My Business, social media, and print materials
    • Monitor campaign performance, analyze data, and provide actionable insights to optimize campaigns and improve ROI through Hubspot, Google Analytics, and dashboards
    • Oversee the development and implementation of email campaigns and customer journeys, monitoring and optimizing performance, evaluating and improving digital lead processes, and identifying new opportunities
    • Provide editorial resources through internal and external resources for press releases, proofing, and content production
    • Develop marketing collateral with cohesive branding, high quality, and up-to-date information both visually and editorially
    • Maintain annual LegitScript Certification across all facilities, a requirement for paid search advertising for drug and alcohol treatment services
    • Create a library of photo and marketing video assets to showcase facilities, program offerings, and staff
  • Data Analysis & Reporting
    • Implement, manage, analyze, and review call tracking, recording, and performance metrics
    • Identify areas of improvement, recommend strategies for optimization, and implement data-driven decision-making processes
    • Manage marketing budgets, negotiate contracts with vendors, and ensure cost-effective utilization of resources

July 2020 – January 2023
Vice President of Digital Marketing

  • Promoted to oversee all digital marketing team efforts. This includes all previous digital marketing responsibilities with the addition of paid search advertising, optimizing spend, and generating quality calls that support the company’s mission and growth opportunities.
  • Support and collaborate with alumni, admissions, and business development through branding, collateral, and digital assets that assist in their team’s efforts and goals
  • Creatively brainstorm and develop marketing strategies and assets that help company initiatives and messaging
  • Communicate with leadership and board members on department efforts, identify areas of opportunity, and report analytics
  • Maintain monthly budgets and departmental processes to ensure work productivity, efficiency, and growth

March 2019 – July 2020
Director of Digital Marketing

  • Lead and assist the digital marketing team in the creating, growing, and managing of company facility digital assets including website design, SEO, video, social media, podcasts, local search, and editorial content
  • Successfully update website redesigns promptly through internal and external resources, optimize landing pages for better user experience, identify growth opportunities, and monitor website analytics and call volume
  • Responsible for organizing, shooting, and editing facility photography and staff headshots
  • Liaison with design agency, provide direction of projects, monitor timelines, and oversee budget responsibilities

Foundations Recovery Network

March 2018 – December 2019
Director of Marketing

  • Provide effective leadership to 40+ team members that instill ethical and professional marketing strategies that reflect the company’s vision, purpose, and services. Collaborate closely with Business Development, sales, and operational teams to improve the admissions process. Create a culture that encourages creativity, empowerment, and positivity.
  • Liaison for all advertising efforts through multiple media, including television, radio, and online publications. Team responsible for the building and maintenance of facility websites and content, growing social media presence, maintaining paid search campaigns, supporting alumni and grassroots efforts, managing public relations, and providing leading-edge industry educational events through conferences and webinars.
  • Maintain monthly budgets and departmental processes to ensure work productivity, efficiency, and growth

June 2008 – March 2019
Creative Marketing and Web Director

  • Ten-year history of successfully creating, growing, managing, and leading nearly 30 team members that effectively market company facilities, services, and campaigns in this highly competitive space of healthcare
  • Team responsible for the building, maintenance, and promotion of 150+ web properties while using the latest search engine optimization (SEO) techniques, producing compelling content, and implementing leading-edge Web design (both mobile and desktop) within specific deadlines and budgets
  • Oversee the design and production of all branding concepts, print, and online marketing, including email campaigns, logos, print ads, brochures, and other promotional collateral

PassAlong Networks

2006 – 2008
Product Manager

  • Managed a team of developers for, a product that offers digital music store solutions for small businesses through an online store building tool as well as for large corporations seeking digital music downloads built into their existing online infrastructure through the use of web services. Clients included Transworld (FYE), Dish Networks and MediaTree.
  • Created specification documents and UIs for the implementation of as well as site updates and enhancements.
  • Designed unique music store templates for customers, templates for the store building wizard, monthly E-newsletters and any graphic needs on affiliate websites.
  • Participated in industry tradeshows.
  • Responsible for metrics reporting including bug tracking, team communication and organization of product features and priorities.

2003 – 2006
Creative Lead

Christianbook Distributors (

2001 – 2003

Gaylord Digital ( and

2000 – 2001