Marketing

Whether it was my personal participation or a team effort (internally or with an agency), the marketing department was responsible for the overall success of our branding and online presence. Working in behavioral healthcare, facility websites and collateral were crucial to educate the public about their expert offerings, showcase the facility and staff, provide clear contact information, and to evoke professionalism and a place of trust. 

TEAM RESPONSIBILITIES

“For me, leading a department doesn’t mean that I’m only overseeing, managing and problem-solving. Although that’s definitely part of the job, I take a hands-on approach and am actively involved in brainstorming, creating and delivering, too.”

  • Website updates
  • Website content
  • Social media
  • Videos
  • Graphic design
  • Press releases
  • Podcasts
  • Paid search
  • Reporting
  • Email marketing
  • Virtual tours
  • Photography
  • Website security & hosting
  • Recruiting support
  • SEO
  • Print materials and flyers
  • Logo design
Cherie team

FACILITY WEBSITE MARKETING

Through organic search and paid search, website traffic was under constant review for efficiency and quality. Creative ways to deliver content was a continuous growth opportunity to showcase our offerings through our social media, marketing campaigns, video, content, and podcasts. 

Website on Laptop

Team Project Contributions:

  • Content creation
  • Team bios
  • SEO/Site Architecture
  • Videos
  • Photography
  • Website security & hosting
  • Graphics
  • Social media & local listings
  • Virtual tour (if applicable)
  • Template design (via agency)
  • Analytics

Facility Photography Samples

Headshot Samples




Meadows Ranch headshot