Web Design
With a long career in digital marketing, websites always fell under our umbrella. Whether it was my personal participation or a team effort (internally or with an agency), my department was responsible for the overall success of our digital presence. Working in behavioral healthcare, facility websites were crucial to educate the public about their expert offerings, showcase the facility and staff, provide clear contact information, and to evoke professionalism and a place of trust. Through organic search and paid search, website traffic was under constant review for efficiency and quality.